LEADERSHIP, PLATFORMS & PURPOSE: THE ACADIA BAY BLOG

Candid insights from our founder on running a mission-driven consulting business, raising the bar for AMS support, and helping associations and nonprofits thrive on Salesforce.

Building a Business, Raising a Family: Slow Growth, Strong Roots, and What I Hope My Kids See

Slow Growth, Strong Roots When I started Acadia Bay, I did not set out to build a large company. I wanted to serve a small number of customers we knew well and could support deeply. What still surprises me is that many of those early customers are still with us today. Over time, I realized we had built something special. We had become very good at what we do, particularly within the association space. That realization made me want to grow, but only if that growth could be don

Dec 18, 20252 min read

Building a Business, Raising a Family: Cutting the Noise and Finding Flexibility Without Burning Out

Cutting the Noise When you are running a business and a household, there is no room for noise. By noise, I mean the distracting, low value tasks that consume time but do not actually move anything forward. I learned early on that I cannot do everything well if I am trying to do everything at once. Instead, I focus on improving one area of Acadia Bay at a time. Some weeks that means marketing materials. Other weeks it is sales, hiring, or customer check-ins. The goal is not to

Dec 11, 20252 min read

Building a Business, Raising a Family: Time Is a Myth: How I Manage Work With Kids Around

Time Is a Myth My day does not look like a 9 to 5. It really has not since I left my last cubicle in 2017. I get up with my two little girls because I have learned that maximizing sleep matters more than maximizing hours. Instead of rushing into work, mornings are about them. Diapers, getting dressed, breakfast, cleanup, and settling into play usually take a couple of hours before I am ready to open my laptop. That is when I sneak in my first window of work. Emails, Slack, Li

Dec 4, 20252 min read

Choosing Slow Growth: Why Intentional Time Matters in Business

Running a business while raising two small kids means choosing what matters. Here’s why I’m growing Acadia Bay slowly, intentionally, and without burnout.

Sep 24, 20252 min read

Learning to Let Go: The Hardest Shift in Growing a Business

Growing a business means learning when to step back. Here’s how trusting my team, and hiring the right support, changed the way I lead and the future of Acadia Bay.

Sep 17, 20252 min read

A semi-realistic image of an invoice on a wooden desk beside a teal trust-level gauge. The gauge needle hovers just below the high-trust range, symbolizing how small billing details can affect client confidence.

The First Client I Lost, and What It Taught Me About Trust

A lesson from my first year in business: in time-and-materials work, trust matters more than hours. Clear communication and generosity shape long-term partnerships.

Sep 11, 20252 min read

Why Contractors Are Core to Acadia Bay’s Business Model

How Acadia Bay built a reliable consulting team by hiring contractors differently, with respect, trust, and long-term relationships.

Aug 21, 20252 min read

Woman walking down the street to a house with Disney castle in the background

From Disney to Acadia Bay: What Shaped Me

Before I ever touched a Salesforce org, I was trained in real customer service while working at Walt Disney World. Lesson #1: Angry customers aren’t (usually) mad at you - they just want someone to listen to them. I was working as a professional intern in the Labor Operations department at the time. We were allowed to pick up extra hours working in the parks where they needed extra help. On this occasion I was in the Magic Kingdom parking lot (wearing a very attractive yellow

Aug 14, 20252 min read